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Data Protection

Last updated: June 23, 2026

Purpose

We process the minimum personal data needed to provide profit analytics: order totals, line items, and customer name/email only when displayed to the merchant in the app or exports. We do not use data for purposes beyond this.

Transparency

This policy and our Privacy Policy describe what we process and why. Merchants install the app under these terms.

Consent & Sale of Data

Profit Pie runs in the Shopify admin on behalf of the merchant. We do not sell customer personal data. We do not make automated decisions with legal or significant effects on customers.

Storage & Security

Data in transit uses HTTPS. Production systems use encrypted hosting (Fly.io, MongoDB Atlas). Access is limited to authorized Primitive Labs staff.

Retention

Customer name and email are not stored in our database. Merchant business data is retained while the app is installed.

Contact

Data protection questions: hello@profitpieanalytics.io